Interviews, quotes and videos
For nearly a decade, governments have been using behavioral nudges to solve problems — and the strategy is catching on in healthcare, firefighting, and policing. But is that thinking too small?
The University of Pennsylvania has established the first “nudge unit” in a health care system to bring the lessons of behavioral economics to the practice of American health care. The goal is to steer clinicians and patients toward choices that will improve health—and save money.
Harvard Business Review
Can gamification and behavioral economics be used to produce healthier behaviors in high-risk patients? Experts see a significant opportunity.
The advice to eat a healthy diet is not new. Back around 400 B.C., Hippocrates, the Greek doctor, had this missive: Let food be thy medicine.