Mitesh Patel, MD, MBA
Nudges / Gamification / Wearables
Human behavior is the final common pathway for nearly every advance in medicine
Mitesh Patel, MD, MBA is a Physician-Scientist and Director of the Penn Medicine Nudge Unit, the world’s first behavioral design team embedded within a health system. His research combines behavioral science with scalable technology platforms such as electronic health records and wearable devices to improve health and health care. He has led more than 20 clinical trials testing the design of nudges, gamification and wearables to change clinician decisions and patient behaviors. He conducts consulting and speaking for a wide range of partners including health systems, insurers, biopharma and technology companies.
Blog
Why Wearables are Becoming a Subscription Service
In just the past few weeks, Apple, Fitbit and Amazon launched new wearable devices to target the growing health and wellness market. But something about these new products was different than in prior releases – a subscription service.
Sep 2020
How to Spot a Badly Designed Nudge
Most people tend to ask the question: How do you design a good nudge? But it may be even more important to consider how to identify a badly designed nudge.
Sep 2020
Three Ways to Improve Flu Shot Campaigns
Flu season is right around the corner. The COVID-19 pandemic has made it more important than ever to get the flu shot. Despite numerous efforts, flu vaccination rates in the United States have been mostly unchanged over the past decade. In fact, less than half of Americans get the vaccine each year. So, what can be done to change that? Here are three concrete ways.
Aug 2020