Mitesh Patel, MD, MBA

Nudges / Gamification / Wearables

Human behavior is the final common pathway for nearly every advance in medicine

Mitesh Patel, MD, MBA is a Physician Executive and Behavioral Scientist. He is Vice President for Clinical Transformation and National Lead for Behavioral Insights at Ascension Health. Dr. Patel was previously the Founding Director of the Penn Medicine Nudge Unit, the world's first behavioral design team embedded within a health system. In this role, he led 25+ clinical trials testing the design of nudges, gamification and wearables to change clinician decisions and patient behaviors. He conducts consulting and speaking for a wide range of partners including health systems, insurers, biopharma and technology companies


What's Ahead in 2021

It’s a new year and the Penn Medicine Nudge Unit has a lot in store for 2021. Here's a sneak peek at what's ahead.

Jan 2021

Top 5 Articles in 2020

2020 was a year like none other! Here is a quick look at the Top 5 articles published in 2020 from the Penn Medicine Nudge Unit.

Dec 2020

How to Spot a Badly Designed Nudge

Most people tend to ask the question: How do you design a good nudge? But it may be even more important to consider how to identify a badly designed nudge.

Sep 2020