Mitesh Patel, MD, MBA
Nudges / Gamification / Wearables
Human behavior is the final common pathway for nearly every advance in medicine
Mitesh Patel, MD, MBA is a Physician-Scientist and Director of the Penn Medicine Nudge Unit, the world’s first behavioral design team embedded within a health system. His research combines behavioral science with scalable technology platforms such as electronic health records and wearable devices to improve health and health care. He has led more than 20 clinical trials testing the design of nudges, gamification and wearables to change clinician decisions and patient behaviors. He conducts consulting and speaking for a wide range of partners including health systems, insurers, biopharma and technology companies.
What's Ahead in 2021
It’s a new year and the Penn Medicine Nudge Unit has a lot in store for 2021. Here's a sneak peek at what's ahead.
Top 5 Articles in 2020
2020 was a year like none other! Here is a quick look at the Top 5 articles published in 2020 from the Penn Medicine Nudge Unit.
How to Spot a Badly Designed Nudge
Most people tend to ask the question: How do you design a good nudge? But it may be even more important to consider how to identify a badly designed nudge.